Ads Everywhere
Not long ago, we said that information technology (IT) and especially the Internet and business profoundly transformed. He is a new medium that not only can be measured when someone has seen the warning, but also indicated that when someone is interested. Now it happens vice versa: the ad is that IT transformation. Google is the first company successfully makes money with targeted ads, thanks to its growth and income, the rest of the IT industry (and especially business capitalist), now see the ads as a way to make money every technological innovation.
Thus, each service or technology that comes in the form of the LCD can function as a board to generate income. Although the warning is now in the majority of web pages that are viewed on mobile phones, ATMs, gas stations and soda machines, among others.
There is nothing wrong with the ad many people to pay salaries. Subsidizes creative works of writers, artists and musicians. He is one of the great practitioners in the modern economy. But with everything that we consume (calories from Shows to Reality), come a point where we can have too many things better.
Venture capitalists, but do not see it like that. Come in the ad business model for all types of online services or publications. They believe that the web is created to make money from ads.
When asked about Andy Grove, the legendary CEO of Intel said that business opportunities are always coming from the intelligent application of technology, not the technology itself. Ads are targeted application mode today, but tomorrow will dethrone a new application. Always occur.
In other words, the fact that Internet advertising, it does not mean to exclude other models such as subscription services business intelligent (you are charged only for the content consumed) or royalty-based system (where the code that computes the gain associated with the perpetrators of the present in every byte). For now, there are too many ads out there.
