A few days ago, it took me a little that was going round his head: “fault” that the client had asked me a capacity to persuade your sales team to sell entertainment, leisure, luxury and comfort.

Selling is something we all should do every day, almost every time: our spouses, our children, our boss, our team, our staff, our distributors, with customers, with friends, with …

By putting in place of my “client” discovered that there is something vital in the interior of all persons: namely the ability to properly convey what we like, that gives us satisfaction and we want to really appreciate that.

Surely all readers of this article during his life have sold something to someone, by the mere pleasure of recommending something like a movie, the CD of a singer, a car or a certain product. Our friends heard the praise we did it a few days and bought it themselves.

I remember that I taught this principle for 70 years in a sales course, but … Am I able to sell convincing? Am I able to motivate, illusions of move?

And turning this concept I realized I was facing a new challenge:

Seduction EMPRESARIAL

Although the word seduced, like many others, has various interpretations both positive and negative, meaning that I am interested in this development are: “to seize or capture the spirit” of the Royal Academy and “seduces intentional action that is exerted on one or more persons for their commitment “by Juan Antonio Rubio Sanchez.

Apply seduction in the business environment must be challenging to achieve in all areas. I will spell out some of the key factors that I consider essential to the seduction of the world applied to business:

Intelligence:

Be clear about what we want to obtain or provide

In your mind there should be no doubt

See it before and Preparatory

Emotion:

Confident in yourself, feel what you get

Offers the best of yourself

Smile, you’re offering something you like and you like

Become indispensable

Dare to put your ideas

Be able to surprise

Do not vainglory

Action:

Plan what you want to achieve

Talk about everything and listen, to learn what others want

Use your eyes and nonverbal language

Not overwhelmed, give them time to think

Control yourself and do not want to run more than the account

Seeks to know the other and respectable

Make offers that they cannot refuse

Beware any card in the sleeve

Breaks the rhythm

Be patient and be aware

Be realistic, do not offer impossible

Etc.

Is attracted to seduce you, while thinking of others. I’ll give an example:

Imagine that we are responsible for the decoration of a number of franchised stores, is about an important date (Mother’s Day, for example) and you have to decorate all the stores for this occasion: I want the best and the best showcases interior design for this event ended on X and this is my goal.

To achieve the perfection I have very clear what I want and for that I must seek advice from my closest decorators to create and display the results you want: the first is that I will know who I will direct this decoration to children 10 to 60 years, of both sexes.

Obviously the power is varied and not as a teenager spent a successful businessman, we should think of different price levels … but everyone wants to give their mothers at that time. The emotional state of this action is to tell our mothers, “I love you.”

Therefore, the design has to appeal to children and make them feel the joy we feel loved receiving the gifts.

From these bases we create the basic lines of interior and exterior decoration, we can make some drawings of them and predict their cost based on materials (seduce suppliers).

We know what to do and how we must now test our ability to charm all the decorations of the capitals where you have to decorate the store.

Communication is the key and this communication should convey a message that recipients should be able to feel with all its purity.. Not everyone will understand perfectly the first time. In this case the communication will not only send a few pictures, instructions and materials, but to appeal to decorators know that reason and to make children think about all that much wish to thank their mothers.

I think with a little imagination on your part, you will be relatively easy to follow with the story, yet still important aspects to consider.

Must be able to get the whole team feel important, beyond the routine work, beyond the obligation, is necessary to motivate, thank, to encourage, reward the best decor, create a photo album of all the shops and have the entire team, the best to hang on the Intranet …

A job, a project, a desire can be achieved provided that we can let ourselves be seduced by them fully and in turn take a sufficient interest to be able to transmit correctly and completely to all concerned.

Not afraid to use our creative ability to limit the things we do every day are the most important of our lives.